Advisory LLC
GrayMatter
SERVICES
GrayMatter Advisory provides expert Go-to-Market, turnaround and strategic advisory services to consumer and B2B broadband service providers and digital infrastructure private equity and M&A. From market analysis, business strategy consultation, competitive review, sales channel management support, marketing program review, and best practices audit, we’ll help you to reduce business cycles, improve execution and accelerate returns.
Go-to-Market Strategy
Develop / Refine your GTM Strategy
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More effectively promote consumer awareness, consideration, and purchase activity given finite marketing resources.
Best Practices Audit
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Optimization of offer approach, direct marketing programs, direct sales, other sales channels, social media, digital, and other localized tactics.
Sharpen competitive insights
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Develop programs to generate actionable insights about existing and evolving threats.
Effective competitive response
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Develop and implement a logical, measured, and effective response to evolving market factors.
Address underperformance
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Diagnose root causes of soft spots and areas of underperformance and develop action plans to mitigate and drive growth.
Product and Growth Strategies
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Support new product deployment, migration/upgrade campaigns, and revenue maximization.
Market Analysis / M&A
M&A Due Diligence Services
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Analysis and research in support of system acquisitions including existing and emerging competitive threats, as well as demographics and economics.
Market Selection
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Understand existing provider landscape as well as potential incursions by adjacent providers.
Construction phase prioritization
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Prioritize sequence of build activity based on opportunity assessment.
Competitor Intelligence
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Generate insights including ownership, management, strategic approach, offer set & product set, and tactics, actions, and impacts in other markets.
Post-acquisition integration
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Ensure smooth transitions for acquired customers, their services, packaging, and revenue.
Pricing and Offer Management
Strategic Pricing and Packaging
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Data-driven pricing models for fiber, fixed wireless, MVNOs, and streaming services.
Specialized Offers
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Develop sensible approach to seasonal events, new market entrants, underperforming markets and other business needs.
Bulk Service Options
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Accelerate share growth, eliminate churn, and reduce OpEx in MDUs. MHCs and gated communities.
Retention Programs
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Develop balanced approach to preserve customer relationships and revenue growth.
BACKGROUND
David Gray provides expert Go-to-Market advisory to broadband service providers and digital infrastructure private equity and M&A. He has extensive market-level P&L leadership experience in highly competitive environments, as well as significant corporate strategy experience with accountability for enterprise-wide results across 100+ markets. An entrepreneurial problem solver with an ops background focused on execution, outcomes, and profitability, David is a proven innovator, collaborator, and builder of high-performing teams.
BLOG POSTS
RECENT WORK
Service Providers
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Develop Go-to-Market plan options and recommendations in specific geographies in context of current market conditions, competitive landscape, and consumer research.
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Develop pricing and packaging options and recommendations in select markets.
Get In Touch
203-274-2149
David Gray
GrayMatter Advisory LLC
P.O. Box 31
Darien, CT 06820